ACE® Health Coach > The Business of Health Coaching > Flashcards

The Business of Health Coaching Flashcards

Upon completion of this deck, the learner will be able to identify opportunities for health coaching, explain various delivery methods for coaching, describe the business and legal considerations for health coaches, and apply effective marketing practices to promote health coaching services. (27 cards)

Study These Flashcards
1
Q

Define:

Contributory negligence

A

When a client contributes to his or her own injury.

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2
Q

What accounts for more than 86% of national health care spending?

A

Chronic diseases

Much of that 86% is attributed to lifestyle-related diseases such as diabetes, CVD, and hypertension.

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3
Q

What are some benefits of video-based coaching?

A
  • Cost and time effective
  • Minimal overhead cost for the coach
  • Clients may be more at ease in their own environment
  • Convenience
  • Ability to see facial expression and body language
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4
Q

Fill in the blank:

On average, the yearly salary of a health coach in North America is roughly _____.

A

$61,000

($30-$200 per hour)

The price will vary and a health coach can charge more based on geographical location. The health coach can also charge more based on their level of education (in a related field) and additional certifications.

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5
Q

What are some general guidelines for video coaching?

A
  • Hold sessions once a week, at the same time and same day of the week
  • The optimal length of call is 30-60 minutes (excluding the first meeting)
  • Ideal to have 12 meetings over a 3 month period
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6
Q

What are some of the different coaching methods a health coach can participate in?

A
  • In person
  • Tele-coaching
  • Group
  • Email
  • Text and mobile
  • Video-based
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7
Q

What are some pros to telephonic coaching?

A
  • Easy
  • More clients
  • Easier to connect and find new clients
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8
Q

What is the general role of all health coaches?

A

To assist clients in creating a roadmap to achieve their health and wellness goals.

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9
Q

Fill in the blank:

A business that publishes over 16 blog posts per month gets nearly _____ times more traffic than others.

A

3.5 times

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10
Q

What are some effective marketing strategies?

A
  • Website
  • Blog
  • Social media
  • Podcasting
  • Speaking events and workshops
  • Articles and e-books
  • Email marketing
  • Networking
  • Professional associations
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11
Q

What are some benefits of group coaching?

A
  • Social support
  • Collective learning
  • Cost-effective for the client
  • Time-efficient for the coach
  • Increased ability for a coach to work with more people
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12
Q

What are some best practices for social media?

A
  • Find your focus
  • Plan ahead
  • Appeal to your audience
  • Hashtag
  • Delegate, if needed
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13
Q

What are some things you can do to create a compelling blog?

A
  • Use images
  • “How to” posts
  • Write posts that are over 1,600 words for better search engine results
  • Write original content
  • Share on social media
  • Be consistent
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14
Q

Define:

Gross negligence

A

Complete recklessness and disregard for the safety of others.

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15
Q

What are some general guidelines for email coaching?

A
  • Email contact should be daily
  • Emails should be as short as possible
  • Respond to clients emails within 24 business hours
  • Email coaching is best for the short term (one month or less)
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16
Q

What elements are needed to create a binding contract and should be included in the coaching agreement?

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A
  • Offer of acceptance with a mutual agreement of terms
  • Consideration
  • Legality
  • Ability of parties to enter contract with respect to legal age and mental capacity
17
Q

What are the common ways that a health coach can file for a business?

Study These Flashcards
A
  • Sole proprietor
  • General partnership
  • Corporation
18
Q

What are some general guidelines for telephonic coaching?

Study These Flashcards
A
  • Hold sessions once a week on the same day and time of the week
  • The call should last roughly 30 minutes (exception is the first call which should last 60 minutes)
  • Have 12 sessions over 3 months
  • Texting can be added for additional support
19
Q

Email coaching works best for what kind of clients?

Study These Flashcards
A
  • Clients who have a difficult schedule and cannot meet at a set time
  • Clients who want to feel like they have unstructured access to the health coach
  • Clients who want to work with a health coach but have a limited budget
20
Q

What are the keys to being an effective group leader?

Study These Flashcards
A
  • Knowing the individual needs of the participants
  • Having a general structure for each session while still being flexible
  • Using several communication skills at once
  • Having the ability to redirect the conversation, as needed
21
Q

Why are workplace wellness programs on the rise?

Study These Flashcards
A

Healthy employees cost less to insure, take fewer sick days, and are less likely to require disability leave.

The typical workplace wellness initiative includes a combination of programs and benefits such as lifestyle interventions, onsite gyms or gym membership discounts, healthier food options in cafes, and health coaching.

22
Q

What are some cons to telephonic coaching?

Study These Flashcards
A
  • Difficult to build rapport
  • More challenging in the first few sessions with a client
  • No non-verbal communication
  • Increased chance of miscommunication
23
Q

What are some advantages and disadvantages of being a sole proprietor?

Study These Flashcards
A

Advantages:

  • Ease of creation
  • Flow-through taxes

Disadvantages:

  • Personal liability
  • Need to raise capital
24
Q

Why should a health coach hire a lawyer who is familiar with laws and regulations that apply to the profession?

Study These Flashcards
A
  • Legal terms that you can use
  • Professional liability insurance
25
Under the **"fair use" rule**, a person may use another person's work for the purpose of:
* Critisim * News reports * Research * Nonprofit educational use * Parody
26
What are some important documents to have a client sign before coaching begins?
* Agreement to participate * Informed consent * Waivers
27
# Define: Comparative negligence
The responsibility of the injury is shared between the health coach and the client.
ACE® Health Coach
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