A.1 CFP Board’s Code of Ethics and Standards of Conduct Flashcards

The obligation to act in the best interest of the client, putting their interests ahead of the advisor’s.

Adhering to moral and ethical principles, being honest and transparent in all dealings.

Providing advice and making decisions without bias or personal interest.

Possessing the necessary knowledge, skills, and expertise to provide effective financial advice.

Treating all clients equally and impartially, without favoritism.

Safeguarding client information and not disclosing it without proper authorization.

Conducting oneself in a manner consistent with ethical standards and industry norms.

Performing thorough research and analysis to ensure accurate advice and recommendations.

Exercising caution and good judgment in decision-making.

Situations where a financial advisor’s personal interests may conflict with those of the client.

Providing full and transparent information to clients about relevant matters, including potential conflicts of interest.

Recommending products or services that align with the client’s financial goals, risk tolerance, and financial situation.

Placing the client’s interests and needs at the center of all decision-making and actions.

Exercising the necessary caution and attention to ensure that all recommendations and actions are appropriate and well-considered.

Providing false or misleading information to clients.